Park Row

Set within an impressive Art Deco building in the heart of Soho, London. Park Row is the world's first fully immersive, DC-inspired restaurant experience. Created by the Wonderland Restaurant group and home to five restaurant and bar spaces, the focus is on first-class dining and storytelling, taking you on a magical journey from the streets of London to the darkest depths of Gotham’s underworld.




Ab Rogers Design


Martin Behrman


Project Lead: Clare Edmondson

ARD’s design subtly references the DC world, creating exciting landscapes that wrap around guests, taking them away from reality and making them part of the story. The 1920’s building with its original ceiling became an anchor point for their design. This huge 300 cover restaurant needed furniture to coexist beautifully within the historic grandeur whilst playfully nodding to the idea that this is where the best and worst of Gotham hang out.

Deep, dark coloured leathers and velvets, rich timber and bespoke marble were specified to give each of the five spaces their own authentic atmosphere. The relaxed and elegant Pennyworth’s leads you through to the Rogues Gallery and on to the main space, The Opulent Iceberg Lounge with its 3-metre-tall, elegantly curved mirror boxes that secretly house the restaurant’s one-of-kind private dining gastronomic show, The Monarch Theatre.

Whilst the project was unique in concept, we were also working in unique times. The COVID-19 Pandemic, ensuing lockdowns and supply and shipping chain disruptions posed their challenges. We worked closely with the manufacturers to ensure we delivered the project in time, ready for the restaurants’ launch.

Products supplied include Scoop chair by Tom Dixon, Reverse Table by Andreu World, Ikon Table by Pedrali, Dam Stool by Armet, Olympia Barstool by Munna Design, and Lepel Armchairs by Casamania

Wonderlands vision “is to bring curiosity and wonderment to the dining experience in a way never seen before, and build an international portfolio of immersive food concepts around iconic brands, stories and characters.”

Park Row

Project photography by Martin Behrman  @behrmanphotography

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